Digital Handbook Experience Revolutionized with a 60% Increase in User Engagement

about the client

One of the most-watched sports leagues globally. The league operates on a promotion and relegation system and has produced some of the most prominent football clubs in the world. Known for its competitive nature and high-paced gameplay, the Client also enjoys a large international following and lucrative broadcasting deals. Its impact extends beyond sports, influencing various aspects of culture and economics.


Surge in User Engagement


Reduced Processing Time


Positive User Feedback




Increase in Web Traffic

The Challenge

The Client grappled with numerous obstacles related to its pre-existing digital handbook, aimed at clubs, officials, and key stakeholders. In a digital landscape where immediacy is paramount, the handbook’s static format necessitated labor-intensive manual updates. This created a disconnect for a global audience and stakeholders who required a resource as agile, universally accessible, and dependable as the sport of football itself.

Anmel's Strategic Partnership

Anmel partnered closely with the client to overhaul their existing digital handbook, evolving it into an agile, cloud-based platform tailored for a wide-ranging audience. The newly-designed interface placed user experience at the forefront, featuring an intuitive layout and the added convenience of robust search functionalities. Real-time updates became a cornerstone feature, ensuring immediate dissemination of critical information.

To accommodate the diverse needs of its user base—including clubs, referees, and administrators—a multi-tiered, secure login system was developed. This was harmoniously integrated with the client’s existing databases, making for a seamless user experience.

The platform’s foundation was built on a sturdy backend architecture, meticulously engineered to guarantee both stability and the capacity for scalability. Special considerations were made for high-traffic scenarios, such as match days, to ensure consistent performance and availability. This transformation not only met but exceeded the needs of the Client’s international audience and stakeholders.


The revamped digital handbook quickly became a triumph. User engagement soared by an impressive 50%, while the average duration of user sessions expanded by 20%, attesting to the platform’s enhanced usability and feature set. Moreover, the real-time update feature eradicated the manual labor previously required for content revisions, drastically cutting down the potential for errors and conserving hundreds of workforce hours each year. The platform’s overhaul cemented the Client’s standing as a trailblazer not only in the realm of sports but also in digital advancements.

user engagement - Mobile App Development Services
shape - IT Managed Services

The Results

The technology that we use to support the client


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